During a visit to Nairobi in early January 2009, CiV President D.J. Smith had the opportunity to spend a day with I Choose Life - Africa (ICL). ICL was making final preparations for the launch of a new campaign, JIJUE 1 Million which encourages 1 Million Kenyans to be tested and know their HIV status by 2010. A plan for a new web presence for JIJUE grew out of these discussions over the following weeks.
Given the short timeline, CiV's team created a multi-phased approach. The first phase of the site will be focused mostly on promoting the launch, testing events and two concerts in Nairobi. A follow-on phase will provide additional social media capability, including video from JIJUE events.
The homepage features a dynamic Flash 'counter' which will tally the number of Kenyans tested as the campaign progress. Site visitors can also view photos pulled from a moderated Flickr group for JIJUE. In addition to a blog, there is a mobile version of the site, Twitter integration, share tools and a Facebook Cause.
"The eight-hour time difference often made things challenging but our friends in Kenya have been a joy to work with." D.J. added. "It's been an amazing experience to feel connected in some small way to such a worthwhile effort, one we all hope will help save lives."
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Read Capital Idea Ventures and I Choose Life Africa Unveil JIJUE.org
1 Million Campaign for HIV Testing»
“It’s been great to see the response to the site by local media and young people,” said Gregg Mwendwa, Director of the JIJUE 1 Million Campaign, “I think the resources on JIJUE.org provide a critical connection point for people interested in being part of the movement.”
“We’ve really enjoyed our partnership with D.J. and the CiV team on this project.”
"Together, we have developed a valuable platform to launch this important campaign. CiV came up with a creative solution on a short timeline and they actually made the whole process fun, too.”
- Gregg Mwendwa
Director, JIJUE 1 Million Campaign
I Choose Life - Africa
Nairobi, Kenya
ToolBox
Creative Brief
Custom Visual Design
CSS/XHTML
PHP/MySQL
Dynamic Flash Application
Social Media Integration (Twitter/Flickr)
Mobile Content
Consulting Services
